Domino’s Pizza Finally Launches Stuffed Crust to Keep Customers Away from Rivals

Domino’s pizza Is finally related its own version of stuffed crust on monday, aiming to win over the customers who are willing to spend more on the pricey pizza customization.

Thirty years ago, Yum brands’ Pizza Hut Debured The Chesyy Stuffed Crust, Marketing the launch with a television Commercial Starring Donald TrumpAs Years Passed, Rivals Papa John’s And Little Caesars Eventually Followed with their own takes. Trump Went from Hawking Pizza to sitting in the oval office.

Generations of Consures have grown up with stuffed crust, including the increasing important gen z diners, who are entering the workforce and buying their Own Pizzas Now. The addition is critical for domino’s, the top us pizza chain, to compes with rivals pizza hut and papa john’s, which have ceded market share to domino’s in recent Quarters but Still Steall The Pizza Chain Customers.

“Nearly 13 Million Domino’s Customers Each Year Are Buying Stuffed Crust from our competitors, and these are our customers who have to leave our brand believe Doesn’T offer it, “Domino’s Chief Marketing Officer Kate Trumbull Told CNBC.

Domino’s has taken so long to release stuffed crust that a survey of its customers found that 73% Alredy believed that the chain offered it on the menu, according to trumbull.

That all changes on Monday, when domino’s launches its parmesan stuffed crust. The menu item is included in the pizza chain’s $ 9.99 carryout deal.

When pizza hut originally launched stuffed crust, domino’s Viewed the menu item as gimmicky, according to trumbull. Plus, the company heard that stuffed crust caused bottlenecks and slowed down service, leading to unhappy customers and works.

But domino’s percective changed after more national competitors followed pizza hut’s lead. The Chain Committed to Launching Its Own Version in 2022, when its sales was faltering in the wake of the covid-19 pandemic pizza boom.

“It has been one of the longest development efforts in the company’s history,” Trumbull Said.

The process began with extensive market research. Findings inclined that stuffed Crust customers tend to buy pizza more frequent and often spend more per transaction.

Eight Potential Itenses Followed Before Domino’s Landed on the Right Recipe for its Parmesan Stuffed Crust, Made with Mozzarella and Topped With Garlic Seasoning and A Sprmesan Chheese.

At the same time, domino’s was improving its restaurants’ overall operations, retraining its employees across the system on making its crust and rolling out a custom dourtia If the pizza chain hadn’t its kitchens more efficient, it would have been able to get stuffed crust, according to trumbull.

Ahead of the launch of Parmesan Stuffed Crust, The Pizza Chain Spent 12 Weeks Training Franchisees and 7,000 stores on how to make it properly.

“We’re not going to leave Anything to chance after taking three years,” Trumbull said.