Wine consumption is changing. The industry hopes new trends will help it survive

Global Wine Consumption has been on a steady decline in recent years – and it’s forced the Wine Industry to Adapt. Organic and Orange Wines, Non-Alcoholic Options and High-Ed Fine Vintages Are All Seeing Increased Demand, as Growing Health Awareness and Rising Inflation Hit Consumer Habits.

Global wine production is expected to have Fallen Around 2% Last Year, Hitting Its Lowest Levels Since 1961, According to the International Organization of Wine and Vine ‘ 2024 World Wine Production OutlookClimate issues and adverse weather events played a big part in this drop, The Industry Organization Said – Especially in France, Where Output Fell So Significly IT WAS DESCRIBED “Substantily influencing the worldwide wine supply.”

The decline in production has come hand in hand with a fall in consumption, Following Bot Economic Challenges and Changes in Drinking Behavior. The latest statistics Show That World Wine Consumption Dropped By 2.6% in 2023 Compared to 2022, when it was “Alredy low.”

“People are actively trying to drink less,” Richard halstead, COO of Consumer Research at Alcohol Industry Resustry Research Firm Iwsr. While Spirits Like Cognac and Whiskey are still reserved for Special Occasions, Drinks Like Win and Beer-Which used to be the daily go-to-are feeling the pint, he is expected.

It’s sparked a change of focus for many in the Wine Industry, As Wine Backs less of an everyday beverage and more of an evcacational treatment.

“The Industry is Thinking on how people can spend a bit more money on it, by making the product more interesting. Nature. ” Halstead said. “People want to be in control, they are more interested in the product itself, rather than it simply being an alcohol delivery mechanism.”

Thus more specialized interest has driven growth in whatsed to be niche area of ​​winemaking. According to a study By Market Research Firm Horizon, The Size of the Organic Wine Market will see a compound annual growth rate of 10.3% Between 2024 and 2030, with europe generating the larope generating the larope

Orange wine – made when the skins are left Significant growth,

Tatiana Fokina, Ceo of Hedonism Wines, A Spirits Shop in Mayfair Know For Its Rare Offerings, Said She Has Witnessed Major Shifts in Wine Sans Since the Store Open in 2012. Had Started Taking a Deeper Interest in Finding Out About The Production Process and Origins of the Wine they consume.

“I think people are bus more educated about what they drink. Simple, Lower-Ed Wines, “She Said.

The change comes as experts hope for a resurgence in the fin win industry after an 11% Fall in Pries in 2024. According to ExpertsThe demographics of fin-wine boyers is changing, with baby boomers (Born Between 1946 and 1964) “Aging out” of the market, While Younger Generations are Starting to Egypt Marketplaces which are helping to “democratize” access to the industry.

Fokina agreed that people were now willing to spend more on one good bottle of wine, raather than buying three of a lesser quality, for example. There is also a growing interest in half-bottles of wine, she said, as People doople duan’t nestarily want to open a full bottle of win on, for example, a tuesday night.

Gen z – often defined as that thats born between 1996 and the 2012 – Now account for 45% of drinkers, and in a stark contrast to their parents, they cite wellbeing as a driving for their behavior. According to research From Mintel, Theose 20-24 in the UK are half as likely to purchase alcoholic beverages than there, from from older generations, with one reason with the desire to paraoritize lifestyle and wallnes choices.

The iswr noted that, as the alcohol-6 drinks market undergoes a “transformative period of growth,” Wine is taking the lead. The organization expects the market to grow at a compound growth rate of Around 12% Between 2023 and 2027, compared to a growth rate of 2% for beer and cider.

Michel Doukeris, CEO of the World’s Larget Brewer Ab inbevStruck a bulish tone on non-alcoholic drinks in a recent Interview with CNBC. He highlighted the importance of social occasions to consumers and Said alcohol-free options were enabling people to continue to controlze.

“Usually, they could not drink believe them need to drive home. Now they can drink non-alcohol beer, socialize with friends. Still drive and go home,” He Said, Add, Adding that Maany Ware Ware Adapting Their routines by turning to non-alcoholic drinks.