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Digg to make comeback as co-founder bets on ai-driven revival

Digg founder kevin rose has been held up with former rival alexis ohanian to buy the Once-Popular Content Aggregator as They Bet on An Artificial Intelligence-Powered Revived revival of the Platform TO Around 40 Million Monthly visitors.

Launched in 2004 by a then 27-year-old rose, digg was on called the “homepage of the internet” and was a rival to RedditA Firm Co-founded by Ohanian.

But the platform Lost Ground after 2012 Sale to New York-Based Tech Incubator Betaworks. Microsoft’s LinkedIn Scooped Up Its Most Valuable Assets, Including Patents. It has since Pivoted to Curating News.

Rose and Ohanian, Who Acquired Digg for An Undisclosed SUM, SAID on Wed on the AIM to Revive the Platform by Leveraging their social media expertise, Restoring Its Nostalgic Early Inspector.

Digg’s early model allowed users to “Digg” or “Bury” Content – An Early Precursor to how social media platforms surface viral stories today.

The Duo also plans to use ai-Dr. Driven Curation to Curb Misinformation and Toxic Discourse.

“Recently we’ve hit an inflection point where ai can become a helpful Co-Pilot to Users and Moderators, Not Replacing Human Conversation, But Rather Augmenting IT,” Rose Said.

He added that he had been approved seveal times over the past years to buy digg but it “Never felt right” before.

Invites for the new version will roll out in the coming weeks, as digg prepares to rener a crowded social media landscape where smaller players such as pain as pain as pain GINTS Such as Meta.

Justin mezzall, a longtime collaborator of rose with experience at Google and FacebookWill take over as Digg Ceo.

The deal is backed by venture capital firms true ventures, where rose is a partner, and Ohanian’s Seven Seven Six. Rose will be Digg’s Board Chair and Key Advisor.

Ohanian has also joined a bid life by former los angeles dodgers owner frank mcccourt to acquire Tiktok’s Us operations.

© Thomson Reuters 2025

(This story has not been edited by ndtv staff and is auto-generated from a syndicated feed.)

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