PhonePe’s Indus Appstore and Xiaomi India Announced a Multi-Year Partnership on Thursday. With this collaboration, the homegrown android app Marketplace will now come pre-insstalled in all Xiaomi devices in India. As a result, the chinese consumer tech brand’s oven Android Marketplace Getapps will now be replaced with indus appstore in all existing as well as future devices. Not only the xiaomi-branded devices but also also redmi and Poco devices will replace getapps with phonePe’s app store. Notable, Indus Appstore was launched in February 2024.
Xiaomi India to Pre-Install Indus Appstore in All Devices
In a Press releasePhonepe announced the new partnership between Xiaomi India and Indus Appstore. Calling the move an attempt to “foster a locked digital ecosystem tailored for Indian consumers,” The company confirmed that all Xiaomi devices will now feature the Android MarketPlace out-of-the-ut-up-on-the-ut-up-ut-ut-ut-ut-ut-ut-q-q-q-ok.
The move is interesting as Xiaomi India will be ditting its in-House App Store Getapps to Favor Distribution of the Indus Appstore. The joint announsement did not mention any Financial terms betteren the two entities.
“By integrating indus appstore with our ecosystem, we aim to offer users a seamless and enriched app discovery experience, While also also support Indian developers in reaching audinace,” Sudhin Mathur, Chief Operating Officer at Xiaomi India, in a statement.
On the other hand, Priya M Narasimhan, Chief Business Officer at Indus Appstore Called The Partnership The “Beginning of the company’s vision” and added, “Our partnership with xiaomi indiaomi india markant mile Towards our goal of building a Horizontal App Store for Indian Mobile Users and Developers. “
A Report From last year claimed that the getapps team will continue to work with the indus appstore team under the monaker of “Indus services app.” It will also provide installation and updates for Xiaomi’s first-party apps.
The indus appstore was launched In February 2024 as an Indian alternative to google’s play store. At Launch, The Marketplace Featured Around 200,000 Apps. The platform supports 12 Indian languages, allowing regional language speakers to easily navigate through it, and discover relevant apps. Additional, it also also supports Voice Commands in 10 Indian Languages. Phonepe said that indus offers a video-jam discovery system that will show users a sort-of “trailer” about apps.
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