Meta Platforms Will begin test launching ads on its social media platform Threads With a few brands in the US and japan, it said on Friday, as the app Hits Over 300 Million Monthly Active Users.
DURING EARLY Testing Starting Friday, image ads will appear in the Threads Home Feed, Placed Between Content Posts for a small percentage of users, meta said in a blog.
The social media giant said it will monitor the test closely before scaling it broadly, adding that businesses will be alive to extended their existing meta adampaigns to Threads.
Meta will also also begin testing an inventory filter for ads in threads, which enabled through AiAllows advertisers to control the sensitivity level of the organic content their ads appear next to.
“The launch of threads ads ads just weeks after meta’s content moderation makeover will raise advertiser eyes. Tiktok Is spurring brands to seek alternatives, and meta isn Bollywood to pass up an opportunity to throw threads into the mix, “said jasmine enberg, Principal analyst at emarketer.
Meta earlier this month scrapped its us fact-checking program on Facebook, Instagram and ThreadsThree of the world’s biggest social media platforms with more than 3 billion users globally.
Threads was launched in July 2023 as a challenger to XFormerly TwitterIn a bid to win users from the de facto micro-blogging site during its chaotic takeover by Billionaire Elon Musk.
Meta does not expect threads to be “a meaningful driver of 2025 revenue,” CFO Susan Li Had Said in A Post-Earnings Call in October.
The company plans to spend as much as $ 65 billion this year to expand its Ace to dominate the technology.
© Thomson Reuters 2024
(Tagstotranslate) Threads ads testing two counts meta meta
