Photo Illustration of Temu and Amazon Haul Boxes
Christina Locopo
Amazon is looking to expand its competitor to temperature and shein beyond the US
The company intends to launch it discount storefront, called haul, in europe laater this year, according to two people family family family with the matter who asked not to be name the power Confidential.
Recent job postings indicate amazon is eyeing a wider global rollout. One listing stated the company is looking to hire a software development engineer in the haul team to help with a worldwide launch. The job was posted to amazon’s website but have since being removed, Another Role is for a Senior Product Manager to Assist With a Launch in Mexico. Both Openings Were Posted Earlier This Month.
Representatives from Amazon Didn’t Immedited to a request for comment. The information Earlier reported on amazon’s plans.
The expansion comes month after haul’s debut. Amazon unveiled the online store in Novemberdescribing it as an “Engaging shopping experience that brings lower-priced products into one convenient destination.” Haul is only accessible through amazon’s mobile app, and most items are priced at $ 20 or less.
With amazon haul, the company is responding to the risk of temperature, shein and tiktok shop, which all have ties to china, the world’s second-largest economy. The platforms Have rapidly gained Popularity In the us over the past few years by Hooking Deal-Hungry Shoppers with Their Low Pries on Clothing, Makeup, Home Goods and Other Items. Like Temu, Haul offers Ultra-Low-Prised Products, Like $ 1 eyelash curlers and cosmetic bags, or a $ 2.99 cubic zirconia ring.
Haul remains in beta for us users, but amazon has continued to build out the service, suggesting the company sees it iscoming a more permanent film of its store.
The Since-Removed Job Listing Indicates Amazon Ceo Andy Jassy’s S-Team, Consisting of Top Leaders, Has Set Goals This Year to Make Haul “Go Big” in the Us and Worldwide.
The launch of haul in europe could come with some challenges. Amazon would likely use plastic packaging for haul shipments, which would conflict with its sustainability goals in the region, according to one of the sources. The company in 2023 transitioned To using only recyclable paper bags, cardboard envelopes and boxes or boxes or, in some cases, no added packaging, for deliveries in europe.
Amazon is taking a page from its legacy online store to monetize haul in more ways. The company This month began Showing sponsored products in some haul search results, allowing sellers to pay to have certain items appear at the top of the page. The company has stuffed more sponsored items into search results on its desktop site and mobile app over the years. They account for the bulk of amazon’s ad revenue, which totled $ 56.2 billion in 2024,
Amazon has added curated storefronts from lifestyle influencers within the haul homepage. One features “fashion picks” from Michaela delvillar, an influencer with more than 150,000 followers on tiktok, whose amazon sterfront say says She’s a “Top Creator.”
Amazon is growing haul, which relaes on goods from China-spoiled sellers, even as the practice come under scrutiny from President Donald TrumpEarlier this month, Trump suspendedThen reinstatedThe de minimis rule, which allows expenses to ship packages what less than $ 800 into the us duty-free.
The loophole is expected to be shut against the Commerce Department and Customs Officials Put Systems in Place to Process and Collect Tariffs on the Millions of De Minimis Packages that Flow Into The Us Daily. A Significant Port of that thats Packages Original from China.
Jassy was asked about the de minimis scrutiny on Thursday In an interview with bloomberg televisionHe said amazon has a “certain number of items that are shipped in that way” for haul, but likely fewer than chinese e-commerce companies like shein and temu.
(Tagstotranslate) ivanka trump
