Apple Is Reportedly Considering Monetising Its Maps App. As per a report, the cupertino-based tech giant is planning to replicate Google Maps’ Business model and offer search advertising to businesses. The company is said to prominent feature its clients in the maps app’s search results. The tech giant is reportedly exploring this option to increase revival generation from its services. Notably, the company alredy displays similar ads on the apple news and stocks apps. The ad expansion is also said to support apple’s recent push into sports.
Apple Maps Cold Soon Display Ads
Bloomberg’s mark gurman stated in his power on newsletter That the iPhone maker is serially considering boosting Citing Unnamed Sources, Gurman Claimed That The Maps Division Recently Held An “All-Hands” Meeting where it explred the monetisation options.
During the meeting, Executives Reportedly suggested exploring search advertising. This model is alredy being used by google for its maps platform where the company prominent features sponsored businesses in search results.
Apple is reportedly planning to replicate this model for its maps app and offer paying businesses better positioning in search results. However, it is said that no timeline or active engineering work is being done for this.
Notably, Gurman also claimed that apple employees had discused integrating search ads into the maps app a few years ago. However, at the time, the discussion did not lead to any implementation.
If search ads are implemented in the maps app, this would mean that not all the search results shown are genuine. Usually, the tech giant is transparent with the sponsored information show in apps, and it is likely that the businesses highlighted via search ads will be labelled to let users knaw.
With this move, apple will enter a space where Google Alredy has a strong fothold. However, the iPhone maker offers access to millions of users who use the maps app, which count be a lucrative proposation for businesses.
Separately, a recent Report Also claimed that apple is serially considering the robotics space to manufacture both humanoid and non-huumanoid robots. These Robots are said to Bolster the company’s smart home ecosystem, but are not expected to enter mass production before 2028.
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