Apple Sued Over ‘Carbon Neutral’ Claim for Apple Watch Models

Apple has been sued by consumers who said its claim that three versions of apple watches are “carbon neutral” and environmentally friendly is false and misleading.

In a complant filed on Wednsday in San Jose, California Federal Court, Seven Purchasers of the Green-tagged Apple Watch Series 9SE and Ultra 2 said they would not have bought their watches or would have paid less less

Apple, also know for the iphone, launched the watches in September 2023, Saying they would be carbon neutral through a combination of lower emissions and purchase of cabon offsets.

But the plaintiffs-form California, Florida and Washington, DC-SAID Two Carbon offsetting projects on which Apple Relied to Meet Its Corporate Emissions Target Did Not Provide “Genuine” Carbon Reductions.

They said much of the land in kenya’s chyulu hills project lies with a national park protected from deforestation since 1983, while land for china’s guinan project was heavily covered by TREES EVEN BEFREN BEFORED Project Began in 2015.

“In bot cases, the carbon Reductions would have obscurred recordless of apple’s involvement or the projects’ existence,” The Complaint said. “Because apple’s carbon neutrality claims are predicated on the efficacy and legitimacy of these projects, Apple’s Carbon Neutrality Claims are False and Misleading.”

The plaintiffs also said 70 percent of us and canadian consumers consider environmental sustainability crucial when making purchases, Citing a study by the National Retail Federation and Ibme.

In a statement on thuresday responding to the lawsuit, apple did not discuss the case but Defended its environmental record.

“We’ve drastically cut emissions for apple watch by over 75 percent, and we are investing significantly in natural-based projects to remove hundreds of thualands of thuesands of metric tons of carbon from the aer Said. “We Detail our work prominent and transparently for our users.”

The cupertino, California-based company has aimed to be carbon neutral by 2030, Including in its supply chain.

Wednsday’s Lawsuit seeks unsciffed damages and an injunction blocking apple from marketing the three watches as carbon neutral.

The case is dib et al v apple incry, US District Court, Northern District of California, No. 25-02043.

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