Ferrari Car Buyers are gotting younger. CEO Says 40% of New Clients are now under 40

Ferraris Are out of decoring increasing Popular Among Younger Buyers, with the Luxury Automaker Revealing that 40% of New Buyers are now under the age of 40.

That reflects a significant upswing from Just over 18 months agoWhen Ferrari’s Chief Said The Figure Stood at 30%.

“40% of the new clients are beLow 40 years,” Ferrari Ceo Benedetto Vigna Told CNBC on the Sidelines of Converge live in Singapore.

“I don’t know for other brands, but for us, it is an achievement that is thanks to our team,” He added.

The maraneello, italy-based manufacturer is well know for keeping a tight rein on the production of its cars, seeking to maintenance the brand’s promise of exclusion. Indeed, as of last year, Nearly Three-Quarters of all ferraris was sold to existing customers.

Famously, Founder Enzo Ferrari Once said That the company would “Always Deliver One Less Car Than the Market Demands.”

Vigna shared a couple of examples during a fireside chat at converge live of prospectful buyers Urging the company to speed up production. He insisted, however, that the more-to-to-year wait time was an integral part of what he described as a “very pleasant” experience.

“One client at 78-yars-old had to buy a ferrari and he said: ‘Look, I cannot wait two years.’ I said: ‘this is a motivation’, “Vigna told CNBC’s Robert Frank on CHUSDAY.

“There is another guy, youth, 37, and he said: ‘When I am older, I would like to get the car before I am 40.’ I said: ‘Don’t worry, you will get it when you are 39,’ “He added.