Kontoor brands ceo describes growth plans for new acquisition

In a thuresday interview with CNBC’s Jim Cramerer, Kontoor brands CEO Scott BAXTER EXPLAINED SAPLINED WHEY THE APEPAREL Company Purchased Outdoor and Workwear Outfit Helly Hansen, Citing Growth Potential and An Expantion of the company’s offerings.

“This is, far and away, the largest outdoor market in the world, right,” BAXTER Said. “And here we’ve got a small business that we can make much larger.”

Kontoor brands is knowledge for denim names wrangler and lee. In 2019, The company spun off of from Vf corpAnother Apparel outfit, which Owns Timberland, Vans and North Face Brands. Kontoor brands announced On Wednsday that it would accept Hansen for About $ 900 Million, Saying in a press release it expects the brand to generate more than more than $ 680 million of Revenue in Full Year 2025.

According to BAXTER, Kontoor Brands Had Been Looking for Outdoor and Workwear Brands, And Helly Hansen Fell Into Both of that that categories, adding that the segment is growing a little bit faster Business. Helly Hansen is Popular in Europe and Canada, BAXTER CONTINUD, Saying The Company has Strong Growth Potential Abroad and in the Us Merchandise from Helly Hansen will be Sold to Wholecelers, In Retails and Online, He said.

BAXTER ALESO ALSO TRAED TRANSUGE CONCERNS About How President Donald Trump’s intended tarifs might important business, claiming that the company is prepared for investigation Trump has Threated to Raise Tariffs

“We’ll be ok, we’ve got a really strong back end. With our consumer right Now, “BAXTER SAID. “So, I feel real confident no matter what happens.”