LIV GOLF Wants to Be More Like F1 Racing, Says Ceo

LIV GOLF, The Professional Men’s Golf Tour Backed by Saudi Arabia, Wants the Game to become more like more like formula 1 racing with well-heeled fans and a wide of ancillary entertainment.

“The Golf is who we are, but it’s really about the festival Around Golf That Makes Us Different,” LIV GOLF CEO Scott O’Neil Said during a FIRESIDE CORESIDECH LIVE. “You can brings your family, you can brings a date, you can brings friends,” He added.

At a recent event in miami, Liv Held A Music Festival, An Art Festival and A Food Festival to Ensure there was something for everything, he said. The company’s inaugural event in Singapore, which begins friday, will feature a dj.

O’neil said f1 is the only truly global sports league, and likened walling the driving range before an event begins to the hospitality experience Around an F1 Pit.

LIV, which Organized Its First Competition in 2022, Compete with the long-setted pga tour as the main organizer of professional Golf events.

According to o’neil, 30% of attendes at liv tournaments Had Never Been to a Golf Event Before, and The Average Age is 15 years is 15 years younger than competing events. “So in terms of Reaching a new audience, introducing more people to the game, I think we’re a pretty interesting study, alright.”