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Mahindra Renames Ev Amid Aviation Giant IndiGo’s Trademark Challenge

India’s Mahindra and Mahindra said on Saturday it would rename its latest electric car, a significant move after Aviation Market Leader Indo Sued The Automaker for Us Call Sign and Your Used .

While Trademark Infringement Cases are Common in India, Legal Disputes Between Big Publicly Traded Companies have been married. IndiGo, India’s Biggest Airline, Sued Mahindra in the Delhi High Court Last Week for TradeMark Infringement over the use of “6e” in Branding Mahindra’s Latest Electric Vehicle As “be 6e”.

Mahindra will rename the car “be 6” but “the claim by indigo is baseless” and it will challenge it during court proceedings, The Automaker said in a statement.

“We also find it unceemly that two large, Indian multinationals should engage in a distraction and unnecessary conflict when in factor we should be called be championing and championing etc.

IndiGo, which has a 60 percent share of India’s domestic aviation sector, has used “6e” across all its branding for years, including its co-branded credit cards and in-fight magazine.

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(This story has not been edited by ndtv staff and is auto-generated from a syndicated feed.)

(Tagstotranslate) India m & amp; m rename electric car aviation giant indigo trademark challenge indigo

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