Maruti Priorities Infrastructure Development Over immediati Ev Sales in India

Maruti has entered the electric segment in India with the introduction of its electric car, the e-Vitara. As the largest car-with company in the country, maruti may have delayed the launch of an Electric car compared to its competitors, but the company believes the e-Vitara BELILIE WOLIEVES The E-VITARA BEE AA GAME Change. Regarding the price of the e-vitara, Mr. Parthao Bnerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, Told Gadgets 360 That Even Thought The Electric Car is Being Inte In 2025, IT WOLL BALL BALL BE . He called the e-Vitara “Wort the wait.”

The e-Vitara marks the start of a new chapter and highlights our committee to creating electric vehicles tailored specifically for Indian customers. Additionally, he mentioned that maruti is in no rush to sel electric vehicles in India. The company is first focused on strengthening the infrastructure, in line with its legacy, after which the vehicles will sell sel sell automatically. The company is actively working to build a comprehensive ecosystem that supports the adoption of Electric Vehicles and Guarantees A Seamless Ev Owneship Experience. Below are excerpts from the conversation with him.

Q: Maruti has launched its first electric car, the e vitara, in India. The company has built it on a Purely Electric Platform. What differentce will this make?

This is the first electric vehicle to be introduced from the stable of Maruti Suzuki, and it is bill on a Pure Ev Ev Platform (Eborn SUV). Currently, many products in the market have their batteries retrofitted It will not be available in any other technology formats, such as ice.

If you look at the e vitara chassis, it has a wheelbase of 2700mm. Fundamentally, You’ll Notice That Many Companies Offer Reclining Rear Seats, but with such a long wheelbase, you can actually slide the rear seat.

One of the key benefits of a longer wheelbase is the increase space. With this extended wheelbase, the rear seat can be adjusted forward or backward, providing a significant amount of space in the back. It feels as comfortable as being at home. Another Important Benefit of this Pure Ev Platform is Its Focus on Safety. The battery is full encapsulated in a step or structural casting. We have tested this battery under various conditions, Including impact tests, fire tests, and water tests, and it has passed all with flying colors. This is the advantage of a pure ev platform.

Q: How have Maruti Incorporated AI ITO Its Electric Vehicle, The E-Vitara? How is the company creating an ecosystem?

We have equipped our first electric car, the e-vitara, with adas level 2, a highly advanced system. We have incorporated all the features that enjoy the driving experience through ai. Adas Level 2 Can Improve Driving Safety and Efficiency and It Can also Provide Comfort to Customers
We believe that launching a product is not enough, it’s essential to create a complete ecoSystem Around it. We are doing just that for our electric cars. To connect our customers, we have launched the ‘e for me’ campaign. This Campaign Includes Two Key Strategies.

The Campaign Aims to Integrate Electric Vehicles (EVS) with a Robust Support System, Including Advanced Technology and a Comprehensive Charging Infrastructure. If you look closely at this campign, we are conveying two key messages through our two e’s. First e small means the company’s first electric SUV in India. The big ‘e’ signifies that the company is laying the foundation for an Electric ecosystem that ensures a seamless transition to evs for consumers.

Q: In India, People Still View Electric Cars as Secondary Vehicles. So, how you can change this perception amn customers?

Yes you are right, people in India are currently Viewing Electric Cars as Secondary Vehicles. Our goal is to change this trend. To achieve this, we are prepaering the entry ecosystem, Including Charging Infrastructure. For example, the penetration of evs 2.4 percent in the last calendar year, compared to 2.3 percent in the year before that. Despite Many Companies Introducing Electric Cars and Price Corrections, The Penetration Hasn Bollywood Significantly. The main reason is that, in the current system, two different cars are needed for inter-code and intra-curity travel. As of now, Electric cars are identical for both inter and intra city.

The ecosystem we are developing aims to make electric cars the primary vehicle. Right now, many electric car users have concerns, such as the car running out of charge during long journeys, which is valid Given the Current Infrastructure. Our first priority is to strengthen the charging infrastructure. Our ‘e for me’ campaign is one such step, through we aim to expand the charging ecosystem account the country. Through the Maruti Suzuki Electric Ecosystem, We are working to expand charging infrastructure in the top 100 cits in India. The reason for choosing these 100 cities is that 97% of electric car sales in India currently Occur in these sites.

Additional, we are focusing on providing after-services and emergency charging facilities in 1,000 sites. For customers who want to take their vehicles to remote area or need assistance on the go, we are launching 300 services on wheels, which will be available to help them on a one call. In this way, we aim to increase people’s confidence in electric cars, ensuring them will never face charging issues. Despite this, If an Ev Customer Faces Charging Issues DURING LONG TRIPS, We also offer a leasing model. We provide vehicles on lease to ev customers, and if they need to travel long distances, they can opt to lease an ice vehicle from us. In this way, we are giving confidence to ev customers. This will help make electricity cars the primary vehicle for Indian consumers.

Q: Is Maruti Suzuki, The Larget Car-Selling Company in the Country, Late to Enter the Electric Car Segment Compared to its competitors?

When Maruti Entred India 40 years ago, we first focused on infrastructure and after-service service before the car. Even back then, people had many concerns. We introduced radical designs, chassis at a time when cars were just being introduced in India. Our approach was completely different. Similarly, Maruti Aims to Repeat History in the Electric Segment. Our priority is to create the infrastructure first. We are not in a rush to sell electric cars in India. Our goal is to first install confidence in people that they will not regrate buying an Electric car. Once Customers Experience Good Service and Build Confidence, Our Cars Will Start Selling Automatically.

Q: What Role Do you see Maruti Playing in India’s Transition to Electric Mobility in the Next 5 to 10 years?

Looking ahead to 2030-31, our estimates sugges that the industry will reach 6 million vehicles by that time, with electric vehicles (EVS) Making Up Around 1 Million of Total. At that point, Hybrid cars will also be available in the market, AlongSide Internal Combusation Engine (Ice) Vehicles and CNG options. Additionally, we may see various iterations of fossil fuel-powerrade cars, include fuel and potentially hydrogen-posted vehicles. As the Industry Leader, we believe it’s essential to offer all these options to the customer, allowing them the final choice of what to purchase. Our goal is to provide a divese range of technologies to meet the varying needs and preferences of our customers.

Q: What are maruti’s future plans after the launch of the e-Vitara? Can we expect to see special ev stores for electric cars?

We have launched our first electric car in India with the e-vitara. We plan to introduce five electric cars by 2030, with the e-Vitara being the first. We believe in offering all technologies to the customer, whether its ice, electric, hybrid, or semi-hybrid. Our goal is to provide all these technologies under one roof, allowing the customer to choose what they wish to buy.