Netflix reafirmed Its dominance of the streaming video market on tuesday, as its mixture of live sporting Events, Popular Returning Series – And Singular Moments, Such as a Football Halfostime E – Helped Attract a Record Number of Subscribers Over the Holiday Quarter.
The company added 18.9 Million subscribers in its fourth Quarter to Bring Its Total Global Subscriber Base to Nearly 302 Million Customers – A Number That Dowarfs Hollywood Streaming Rivals.
Netflix Southt to capitalise on its galloping popularity by raising prisles in the US, canada, portugal and argentina as it spends more on programming. In the US, the company’s ad-supported service will cost $ 7.99 (roughly Rs. ), up nine percent from Existing pricing.
Investors reacted enthusiastically to the results, sending Netflix’s stock surging about 13 percent in extended trade, lifting its stock market value by almost $50 billion (roughly Rs. 4,32,730 crore). Over the last year, Netflix Shares Have Gained More Than 77 Percent, OutPacing The S & P 500’s 24 Percent Rise.
“Netflix reaffirms its Leadership Position and is Absolute Running Away in the Streaming Market,” Said Paolo Pescatore of PP FORESIGHT. “It is now flexing its muscles by adjusting prises giving its far streonger and diversified programsing Slate compared to rivals.”
The company said its fourth-Quarter Programming Slate Surpassed Its Own Expectations, with Viewers Bingeing on the Second Season of its Dystopian Survival “Squid Game,” Rack to become one of its most-watched original series.
Netflix’s Deepening Investment in Live-Streamed Events is Drawing Tens of Millions of Viewers. The Heavyweight Boxing Match Between Jake Paul and Mike Tyson in November Attracted 65 Million Streams. The two national football league games on christmas day, one featuring beyonce’s halftime performance, brough in an average of 30 million global viewers, ranking amn the Most-Streamed Competitions in Legery .
“To state the obvious, it’s content on for an overall strong year and fourth Quarter. “
Netflix it has shaken off the impacts of covid-19 and the 2023 Hollywood writers ‘and actors’ striks, and is delivering returning seasons of its most popular shows, incoricted the addams Supernatural “Stranger Things. ”
It will also also broadcast more live events, Including Weekly Installments of Wwe “Monday Night Raw” Wrestling. It secured the rights for the fifa women’s world cup in 2027 and 2031, a deal which it says Illustrates Its Strategy to Deliver Special-Events Programming, Rain Retire Ther Ther Treat Treatment
Such Live events are attractive to advertisers, because they draw audiences that watch in real time.
“We Exced Our Ads Revenue Target in the Fourth Quarter,” said Netflix Co-CO-CEO Greg Peters, Adding, “We Doubled Our Ads Revenue Year Over Year Last Year.
The company said the ad-supported version of its service accounts for 55 percent of its new sign-ups in countes where it is available.
Macquarie Equity Research Analyst Tim Nollen Predicated that Ad Revenue will increase to $ 2 billion (rough; y rs. 17,306 Crore) This year, as more people sign up for the Company ‘ IX’s advertising technology matures. Live events will continue to drive sign-ups, he wrote in an investor note published prior to netflix’s earnings report.
This Quarter will also mark the last time netflix reports subscriber additions, as the company Emphasis Other Performance Metrics Including Revenue and Profit – A Change ATTROBUTS ANALYSTS ATTROYSTS WTH.
The company reported Per-Share Earnings of $ 4.27 (roughly Rs. 370), Beating Wall Street’s Forecast of $ 4.20 (roughly Rs. Annual Operating Income Exceded $ 10 Billion (Roughly Rs. 86,547 Crore) for the first time in the company’s history.
Revenue Rose 16 Percent Over the Same Time A Year ago, to $ 10.2 Billion (Roughly Rs. 88,278 Crore), Compared with Wall Street’s Estimates of $ 10.1 Billion (Row Ording to lseg. The Jump in Subscribers in the Quarter Did Not Create a Similar Spike in Revenue BeCause Sign-Ups Occurred through the Quarter, Said One Person Familiar with the Mater.
The company Revised Its Guidance, Projecting Revenue of $ 43.5 Billion (roughly Rs. 3,76,494 Crore) Er the prior forecast. The updated guidance reflects improved business fundamentals, the company said.
Netflix’s board also approved an increase $ 15 billion (roughly Rs. 1,29,825 Crore) to repurchase shares, which brings the total buyback authorisation to $ 17.1 Billion (Rurgly RS. 1,48,009.
© Thomson Reuters 2025
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