The Reliance-Disney Joint Venture will no longer complete free streaming for ipl cricket matches and will adopt a hybrid model where subscription kicks in after Ources Told Reuters on CHRSDAY.
The entity will also launch a new rebranded streaming app, with plans starting at Rs.149, said the first source.
The decision to change the terms of streaming the Indian Premier League (IPL), The World’s Richest Cricket League, Comes after Indian Billionaire Mukesh Ambani’s’s Reliance and Walt disney Combined their India media assets in an $ 8.5 billion (roughly Rs. 73,787 Crore) Merger Last Year.
Jiocinema Has Allowed Free IPL Streaming Since Securing the Rights for the Popular Tournament for Five Years, Beginning in 2023 For $ 3 Billion (Roghly Rs. 26,042 Crore).
Now, All Streaming Content, Including IPL, will shift to a hybrid model where free viewing will be offered for a while, then users will need to take subscription o of the sources with direct knowledge.
“Once a User Develops Affinity to the Platform, Start Watching Free, BCCOMES LOYAL … The subscription will kick in then,” said the first source, adding that each user ‘ of time.
The sources declined to be named as the plans are confidential.
Reliance, which controls the joint venture, did not respond to requests for comment.
The joint venture entity’s streaming offering will be available on a new rebranded app, which will offer a basic plan starting 149 rupees ($ 1.72) and an ad -free version for 499 Rupees (॥ 5.75) Irst source.
The Reliance-Disney Venture Runs more than 100 tv channels and streaming apps in India’s $ 28 billion (roughly Rs. Media and Entertainment Market, Where it also also competes with netflix and amazon prime.
JioCinema had the rights to IPl cricket, a money-spinner and among the most-streamed content, as well as to the winter olympics and Indian super league football. Disney’s Hotstar App had the rights to the International Cricket Council’s Tournaments in India and English Premier League Soccer.
Key decisions at the entity are being taken by Vice Chairman Uday Shankar, A Media Industry Veteran who in His Previous Roles ROles was instrumental in the risk of disney of disney’s hotstar streaming app.
© Thomson Reuters 2025
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