Snapchat to Allow Brands to Create Immersive Sponsored AI Lenses

Snapchat to Allow Brands to Create Immersive Sponsored AI Lenses

Snapchat introduced a new ad format on Tuesday to let brands engage users on the platform. Dubbed Sponsored AI Lenses, it is a new tool for brands to create artificial intelligence (AI) Lenses that users on the social media app can use to click selfies and post them. The Santa Monica-based social media company has … Read more

Snapchat to Allow Brands to Create Immersive Sponsored AI Lenses

Snapchat to Allow Brands to Create Immersive Sponsored AI Lenses

Snapchat introduced a new ad format on Tuesday to let brands engage users on the platform. Dubbed Sponsored AI Lenses, it is a new tool for brands to create artificial intelligence (AI) Lenses that users on the social media app can use to click selfies and post them. The Santa Monica-based social media company has … Read more

Snapchat to Allow Brands to Create Immersive Sponsored AI Lenses

Snapchat to Allow Brands to Create Immersive Sponsored AI Lenses

Snapchat introduced a new ad format on Tuesday to let brands engage users on the platform. Dubbed Sponsored AI Lenses, it is a new tool for brands to create artificial intelligence (AI) Lenses that users on the social media app can use to click selfies and post them. The Santa Monica-based social media company has … Read more

Snapchat to Allow Brands to Create Immersive Sponsored AI Lenses

Snapchat to Allow Brands to Create Immersive Sponsored AI Lenses

Snapchat introduced a new ad format on Tuesday to let brands engage users on the platform. Dubbed Sponsored AI Lenses, it is a new tool for brands to create artificial intelligence (AI) Lenses that users on the social media app can use to click selfies and post them. The Santa Monica-based social media company has … Read more

Snapchat to Allow Brands to Create Immersive Sponsored AI Lenses

Snapchat to Allow Brands to Create Immersive Sponsored AI Lenses

Snapchat introduced a new ad format on Tuesday to let brands engage users on the platform. Dubbed Sponsored AI Lenses, it is a new tool for brands to create artificial intelligence (AI) Lenses that users on the social media app can use to click selfies and post them. The Santa Monica-based social media company has … Read more

Snap to Focus on Ads Business, AR Amid Poor Stock Performance

Snap to Focus on Ads Business, AR Amid Poor Stock Performance

Snap will concentrate on expanding and diversifying its underperforming advertising business with a focus on Augmented Reality (AR), CEO Evan Spiegel informed employees in a note on Tuesday. The announcement comes amid a challenging period for the Snapchat owner, as it contends with major social media players such as Instagram parent Meta Platforms and Bytedance’s … Read more