Snapchat Introduced a new artificial intelligence (ai) feature on Thursday that uses its in-House Foundational Video Models. Dubbed ai video lenses, the new lens format combines augmented reality (ar) and generative ai elements to create unique and immersive video effects. Currently, these features are only available on the platform’s Premium subscription tier. Users will see three new lenses to begin with, and the company plans to add new lenses on a weekly Basis. Notably, these lenses can be used similar to the existing ons, and the videos created them can be shared with friends or on stories and spotlight.
Snapchat gets ai video lenses
In a newsroom postThe social media platform detailed the new ai feature. These ai lenses are powered by the company in-House generative video model. The company first unveiled These models at the snap partner summit in September last year. At the time, the ai tools were available to a small group of creators in Beta.
The company is now expanding the technology to a larger user base. These new ai video lenses will be available to snapchat platinum subscribers. Platinum is the most expensive subscription tier by the company with the price of Rs. 99 a month. The subscription offers an ad-free experience as well as other exclusive features.
Coming to the ai video lenses, snapchat highlighted that three new lenses are being added currently. Two of them are called “Raccoon” and “fox” which adds the respective animals to a snap, giving the appearance that they are moving Around the user. The third is “spring flowers” and the lens generates a zoom-out effects the person in the frame holding a large bouquet of flowers. Who there is just three for now, the company said that it will be added more lenses in the coming days.
Snapchat Platinum subscribers can find these lenses at the beginning of the lens carousel. They can also be searched using the Above-Mentioned Names. To see the effect, users will have to select the lens and then capture a snap with eater the rear or the front-facing cameras.
The company said there is a slight delay before the videos are rendered, but during the time users will be alive to use the platform and win’t to wait to wait on the loading screen. Once generation is complete, the AI video will be automatically saved to memory. These videos can then be shared with friends, or be added to stories and spotlight.
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