Personal Finance / Business / Growth

top 10 personal finance startups in United States

While technology is growing, personal finance startupsare carving out a niche in the financial services industry, offering innovative solutions to help individuals manage their money more effectively. These startups leverage technology to provide users with tools and resources to budget, invest, and plan for the future efficiently. With the rise of digital banking and fintech companies, personal finance startups have gained popularity for their user-friendly interfaces and accessible services.

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top 10 personal finance startups in United States

These emerging companies disrupt the traditional banking model by offering personalized financial solutions tailored to individual needs. Through mobile apps and online platforms, personal finance startups empower users to take control of their financial well-being, whether it’s through automated savings tools, investment opportunities, or real-time budget tracking. As more people seek convenient and transparent ways to manage their finances, the role of personal finance startups continues to expand, reshaping the way individuals interact with their money.

What are personal finance startups?

Personal finance firms in 2024 are revolutionizing the way individuals manage their finances. These innovative companies leverage technology to provide user-friendly platforms for budgeting, investing, and tracking expenses. With a focus on empowering users to take control of their financial well-being, personal finance startups are gaining popularity among millennials and Gen Z individuals.

Through mobile apps and online platforms, personal finance startups offer a range of services, such as automated investing, budgeting tools, and personalized financial advice. By simplifying complex financial concepts and streamlining money management processes, these startups are making it easier for people to make informed decisions about their financial futures. As the digital landscape continues to evolve, personal finance startups are positioned to play a significant role in shaping the way individuals interact with their money.

We will take some common examples to understand it deeply. Here they are.

1. Robinhood

Top 10 personal finance startups in united states

Robinhoodstands out as one of the top personal financefirms that has revolutionized the way people invest. With its user-friendly interface and commission-free trading options, Robinhood has attracted a large user base, especially among millennials looking to dip their toes into the world of investing. The platform’s simplicity makes it accessible to both seasoned investors and beginners alike, offering a range of financial instruments to trade at the tap of a button.

Key Factors:

  • OverviewRobinhood is a cryptocurrency trading platform.
  • Achievements: Provides user-friendly interface and commission-free trading options
  • CEO: Vlad Tenev
  • Origin: Menlo Park, California
  • Website:

One of the key features that sets Robinhood apart from traditional brokerages is its emphasis on democratizing investing by removing barriers such as high fees and account minimums. This approach has resonated with users seeking to take control of their financial future without being bogged down by complicated terms and hidden costs. By empowering individuals to make informed investment decisions through its platform, Robinhood has cemented its position as a frontrunner among the top personal finance startups in the market today.

2. Revolut

Top 10 personal finance startups in united states

Revolutis among the top personal finance startups in the United States, offering a wide range of financial services to its users. Founded in 2015, Revolut has gained popularity for its innovative approach to banking and wealth management. With its user-friendly mobile app, customers can easily manage their finances, make international transfers, and invest in various financial instruments.

Key Factors:

  • 5-year search growth: 257%
  • Search growth status: Exploding
  • Year founded: 2015
  • Location: London, England
  • Funding: $1.7B (Secondary Market)
  • Offering: Revolut offers a wide range of financial services through its user-friendly mobile app
  • Advantages: Competitive exchange rates and low fees for international transactions set Revolut apart from traditional banks
  • Interface: Sleek design and seamless user experience make Revolut a preferred choice for tech-savvy individuals
  • Growth: Continues to expand its services and offerings in the competitive landscape of personal finance startups in the United States

3. Personal Capital

10 personal finance startups in united states

One standout player in the realm of personal finance startups in the United States is Personal Capital. Founded in 2009, this platform offers a comprehensive suite of financial tools to assist users in managing their wealth effectively. Personal Capital’s intuitive interface allows individuals to track their investments, analyze their portfolio performance, and plan for their financial future with ease.


  • OverviewPersonal Capital is a hybrid robo-advisor and financial management platform. It offers tools for tracking and managing investments, budgeting, and retirement planning.
  • Achievements: Comprehensive financial management tools, acquired by Empower Retirement.
  • Year founded: 2009
  • CEO: Rob Foregger
  • Origin: Redwood City, California
  • Website:

4. Zoro Card

Personal finance startups
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Zoro Card is a promising player in the realm of personal finance startups. With a focus on providing convenient and innovative financial solutions, Zoro Card aims to streamline the way individuals manage their finances. The company’s unique approach sets it apart in a crowded market, offering users a range of tools and services to help them achieve their financial goals efficiently.

Key Features:

  • 5-year search growth: 620%
  • Search growth status: Exploding
  • Year founded: 2019
  • Location: Austin, Texas
  • Funding: $3.1M (Seed)

5. Credit Karma


Credit Karma is a prominent player in the realm of personal finance startups, offering a variety of tools for individuals to manage their financial well-being. Their platform provides users with free access to credit scores, credit monitoring, and personalized financial recommendations. Furthermore, Credit Karma stands out for its user-friendly interface and comprehensive services that cater to the diverse needs of its clientele.


  • OverviewCredit Karma offers free credit monitoring, credit scores, and personalized financial recommendations. It provides users with insights into their credit health and offers various financial tools.
  • Achievements: Acquired by Intuit, the extensive user base for credit-related services.
  • CEO: Kenneth Lin
  • Origin: San Francisco, California
  • Website:

As one of the pioneering personal finance startups, Credit Karma continues to innovate and enhance its offerings, solidifying its position as a trusted ally in helping individuals achieve their financial goals.

8. Credello

Personal finance startups
Image source: Credello

The iQuanti Inc.-owned personal finance firm Credello is made to offer financial products to individuals based on their requirements and circumstances. Refinancing alternatives, home equity and personal loans, debt consolidation and payback, and more are examples. Founder Vish Sastry Rachakonda was VP of American Express and oversaw Discover Financial Services’ small business division before joining the company.

  • 5-year search growth: 0%
  • Search growth status: Peaked
  • Year founded: 2020
  • Location: Jersey City, New Jersey
  • Funding: Undisclosed

As one of the latest entrants in the personal finance startup scene, Credello sets itself apart by focusing on enhancing financial literacy and promoting responsible money management. Through its intuitive interface and educational content, Credello empowers users to take charge of their financial well-being. With features like goal setting, expense tracking, and investment guidance, Credello is positioning itself as a go-to platform for individuals looking to improve their financial habits and achieve financial freedom.

7. Stash

Top personal finance startups

Stashis a personal finance startup that aims to make investing more accessible to individuals. The platform offers a user-friendly interface that allows users to easily invest in stocks, ETFs, and more. With Stash, users can start investing for as little as $5, making it an attractive option for those looking to dip their toes into the world of investing.

Key features:

  • Overview: Users of the investing software Stash can purchase fractional shares of equities and exchange-traded funds (ETFs). It offers instructional materials to assist consumers in learning about investment.
  • Achievements: Emphasize user-friendly interfaces and fractional share investment.
  • CEOBrandon Krieg
  • Origin: New York, New York
  • Website:

One of the key features of Stash is its educational resources, which help users learn about investing and make more informed decisions. Stash offers personalized investment recommendations based on users’ financial goals and risk tolerance. Additionally, the platform provides tools to track spending, set up savings goals, and automate investments, making it a comprehensive solution for those looking to take control of their finances.

8. SoFi (Social Finance)

Personal finance

SoFi, short for Social Finance, stands as one of the prominent players among personal finance startups. The company offers a range of financial products and services aimed at empowering individuals to take control of their financial well-being. Through its innovative approach, SoFi has gained recognition for its user-friendly digital platform and commitment to providing personalized financial solutions.

Key Features:

  • Overview: A variety of financial products are available on the fintech platform SoFi, such as personal loans, mortgages, investing services, and student loan refinancing.
  • Achievements: Varieties of financial products offered, have achieved unicorn status.
  • CEOAnthony Noto
  • Origin: San Francisco, California
  • Website: [SoFi](

Focusing on areas such as student loan refinancing, personal loans, mortgage loans, and investment options, SoFi caters to the diverse financial needs of its customers. By leveraging technology and data-driven insights, SoFi streamlines financial processes, enabling users to make informed decisions and achieve their financial goals seamlessly. With its commitment to promoting financial literacy and aiding individuals in building a strong financial foundation, SoFi has positioned itself as a frontrunner in the realm of personal finance startups.


Finally, this concludes our list of the fastest-growing personal finance firms.

To sum up, the personal financial market has undergone a tremendous transformation thanks to a vibrant collection of United States companies. These forward-thinking businesses have upended conventional financial paradigms by providing user-focused solutions that put simplicity, accessibility, and transparency first. Every one of the top 10 businesses included in this investigation, from robo-advisors to neobanks, has been instrumental in democratizing financial services.

An important commonality across many of these firms is the shift toward digital banking.

The banking industry is shifting more and more online, whether one looks at a startup like Chime that collaborates with a traditional bank or a genuinely 21st-century organization like Varo that has obtained formal bank status.

Frequently Asked Questions

How do robo-advisors, such as Betterment, work in personal finance?

Betterment and other robo-advisors make investing more accessible and effective by using algorithms and automation to create individualized investment portfolios for each user based on their time horizon, financial objectives, and risk tolerance.

What are personal finance startups?

Personal finance startups are companies that offer innovative financial services and tools to help individuals manage their money, investments, and credit more effectively.

How do personal finance startups differ from traditional banks?

Personal finance startups often leverage technology to provide more personalized and user-friendly financial solutions, with a focus on transparency, lower fees, and better customer service.

How can I benefit from using a personal finance startup?

By using a personal finance startup like SoFi, you can access competitive interest rates, lower fees, valuable financial resources, and tools to help you make more informed decisions about your money and investments.

What is the role of neobanks in personal finance?

Neobanks are digital-only financial institutions that don’t have any physical branches, like Chime and Varo Money. To give customers a modern banking experience, they provide services such as early direct deposit, no fees for banking, and user-friendly mobile apps.

How do micro-investing apps like Acorns contribute to personal finance?

Users may invest tiny sums of money by rounding up daily purchases to the nearest dollar and investing the spare change via micro-investment applications like Acorns. This strategy attempts to open up investment to a large number of people.

Can individuals with limited funds benefit from personal finance startups?

Yes, a lot of firms in the personal finance space, like Acorns and Stash, target people with low incomes by providing services like micro-investing, fractional share investing, and no-fee banking, which opens up financial services to a wider range of people.

Are personal finance startups regulated like traditional banks?

Financial rules apply to startups in the personal finance space, and many of them collaborate with licensed financial institutions to provide services. Nonetheless, there are differences in the regulatory environment, and startups frequently strive to adhere to pertinent financial requirements.

How can individuals get started with personal finance startups?

Typically, the first step in using a personal finance startup is to register for an account on the website or mobile application of the relevant platform. By their financial objectives and preferences, users may explore the offered services, link their bank accounts, and complete the registration procedure.

Hi, I am Tahir, a young entrepreneur working in the finance sector for more than 5 years. I am ambitious to add remarkable value to my country's economy.

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